Friday, April 16, 2010

New Logo!

Well, not brand-spanking new, but fairly new. I was going to wait to unveil it with the new website. Alas, while the new website remains a nagging voice in the back of my head; a tiny little slice of self-imposed dukha that I'd rather not discuss at the moment, I didn't think it was fair to keep this branding masterpiece hidden for some later time.

So, voila!

Chetana Deorah, (the most amazing designer I've ever had the honor to work with) was given the obscure task of manipulating the AUM symbol to resemble a dog, without altering the ancient and auspicious symbol beyond spirit and meaning.

After long talks about the why and the what, Chetana's Indian roots stirring up some internal conflict, and our joint agreement to simultaneously honor and buck tradition, Chetana came up with the perfect embodiment of DogaYoga: a teaching and practice guided by timeless and unconditional love; always striving for greater grace, humility and healing; and the desire to be outdoors playing as much and as often as possible (preferably on a beach or on a farm, but a dog park will do in a pinch)!

And for those of you who read the SF Chron, (or who just generally love dogs and believe it's no accident what that word is in reverse) I was recently reminded of this story from 2006:
ALICIA'S STORY / A sad, sweet little girl gives comfort to a soul mate

(The update to this story is that Alicia is now in hospice care. The doctors have stopped her treatment, and she's living out her remaining days in pain but at peace, with Clarabelle at her side gratefully receiving belly rubs.)